Context
In 2013, Bernardaud celebrated its 150-year anniversary. The renowned porcelain house called Saltimbanque to give life to this event, in its conception, production and communication.
Challenge
How to make of this anniversary a celebration of the heritage of the brand as much as a manifesto of its integration in its time?
Action
With Saltimbanque, Bernardaud imagined and led an exceptionnal artistic project. The house gave complete freedom to twelve artists: Jeff Koons, Jean-Michel Alberola, Sophie Calle, David Lynch, or JR and Prune Nourry each have imagined, in collaboration with the craftsmen of the manufacture, their own collection. Mix of traditional know-how and modern art, these plates all enriched, in their own way, the culture of the brand.
Saltimbanque led this project and directed the movie and the « Carnet d’émotions », that gathers all the testimonies and memories of the house’s friends, in the form of texts, photos, interviews or drawings.
Result
These unique collections have allowed Bernardaud to bring back public attention to quality porcelain and to turn the trend around: sales had been going down for decades, and they started going back up again. Today, Bernardaud continues to collaborate with new artists each year.
