Context
Saltimbanque has been assisting the International Olympic Committee since 2012 on its cultural and artistic projects. This counceling has resulted in the creation of the Olympic Foundation for Culture and Heritage, which federates a great deal of cultural actions of the olympic movement.
Challenge
What project to implement on the occasion of the 2016 Olympic Games, to enrich the culture around this international event?
Action
JR answered the call, with his masterwork, « Giants »: instead of showcasing athletes made famous by their performances, the French artist took an interest in little-known athletes, whose technique sublimates the sport gesture, translating the universality of the Olympic movement. The pictures of these athletes have been installed on huge scaffoldings, the city of Rio de Janeiro becoming their playground of choice.
Result
No financial result here, but the presence in everyone’s mind of this powerful work, that has been one of the most striking elements of the Olympic Games of 2016.