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DOMAINES OTT

Context

The Ott Domains are among the most renowned wines of Provence. The quality of their wine and the beauty of their vineyards make it an indispensable brand on the market. They contacted Saltimbanque for their print campaign.

Challenge

How to break free from the usual codes of rosé wine to express in a print campaign what makes the strength of Ott Domains?

Action

For its first campaign, Saltimbanque drew inspiration from the splendor of the domains vineyards and the very specific shape of the bottle, to propose a new interpretation of rosé, as a wine originating from the heart of the nature of Provence.

For the last campaign, « Taste the colors of time », Saltimbanque has explored the theme of the moment of rosé, by proposing, once again, a new and original interpretation.

Result

Thanks to these campaigns, the Ott Domains were able to establish their brand territory, which led to an increase in sales in France.