With the Maho Nabé – Japanese for “magic pot” – and its vacuum double-wall technology, Tiger has reinvented the multi-millennial Nabe tradition for the pleasure of food lovers everywhere.
Originally made of clay or cast iron, the Nabe’s roots can be traced back to 14,000 B.C. northern Japan. Using an ideal temperature range referred to as “Niebana”, between 96°C and 100°C, Nabe pots distribute warmth evenly throughout the cooking process to release natural savors, and retain heat long after being taken off the fire.
Saltimbanque accompanied Tiger throughout the elaboration of the Maho Nabé launch strategy by creating communication visuals, packaging elements, partnerships, videos, and events.