If your approach to art is only casual, if you see it just as a “supplement”, Saltimbanque is not for you. Art is what makes life more vibrant than art itself. What is true to life is true to a company, a brand, a product. Imagine Hermès without art, without its artistic collaborations, without the poetry which transcends its products and its know-how.
A brand can be part of the beauty of the world and of the ecstasy of life, a brand can be a piece of art. An artist does not merely respond to norms, routine expectations. He wants to astonish, to marvel, to move, to question. To make art the propeller for the development of brands means embracing this ambition.