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Monte-Carlo Société des Bains de Mer, which includes hotels, casinos, thermal baths, the Monte-Carlo Country Club, golf and many restaurants and clubs in the Principality, has appointed Saltimbanque since the beginning of 2014 for the mission of accompanying it for all of its' communication, strategy, creative advertising, publishing, events. Monte-Carlo, created 150 years ago by the Sovereign Prince of Monaco, has been through the ages, a global Mecca for lifestyle in the richest sense : the sea, the arts, luxury, sport, invention, partying, gambling. The major challenge today is to go beyond the stereotypes of a first degree luxury and to reveal the contemporary poetic and artistic dimension of Monte Carlo.