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Context

Shang Xia, Chinese brand of the group Herm├Ęs, was born in 2009 from the fusion of contemporary creation and traditional Chinese craft. Through its furniture, objects and clothes, the brand proposes a refined art de vivre with a timeless esthetic. The collections, designed with an infinite attention, are rich of the soul of ancestral China.

Challenge

How to showcase a renowned Chinese brand in France?

Action

Since 2016, Saltimbanque creates several events in the Parisian shop and leads the digital communication of the brand (notably the Instagram account, in collaboration with Label Famille), and thus participates to the visibility of the brand and the establishment of its status of representative of the Chinese contemporary creation in Paris.

Results

With the action of Saltimbanque, the Instagram of this confidential brand quickly attracted ten thousand followers, the highest number per square meter of sale in Paris.